Over a decade in design, the last five years at Scout Gaming Group. I own Fanteam's product, design system, branding, and I maintain a B2B white-label platform live across 11 operator brands, from Bet365 to smaller newcomers. I stay close to the craft as much as the strategy, and I lead how we bring AI into design and product.
Leading a mobile-first rebuild of the platform, with a new design system built with AI at its core, alongside user research, workshops, and product prioritization.
Current · Lead
Building FanTeam's brand from a bare logo: the brand system, the marketing graphics, and a mobile-first landing page redesign that became the company's base.
Brand · marketing
Mapping Scout's white-label fantasy platform onto one of the world's largest betting brands, from the first approved build to a recent AI-assisted reimagining.
White-label · enterprise
Co-leading a company rebrand and rolling out the new identity across every touchpoint, as the sole in-house designer, keeping one brand coherent across every surface.
Brand · rollout
A live, free-to-play fantasy game for one of Finland's biggest media brands, themed onto the white-label platform and shipped in both light and dark.
White-label · live
The only in-house designer on a fast-growing fantasy sports startup, building the brand from a bare logo and evolving it through the 2.0 relaunch, across social, matchday, and motion.
Brand · social
The work I've led over the years. These aren't shown as full case studies here yet, some for client confidentiality, the rest while my portfolio is still in progress. I'm glad to walk through any of it with you individually.
Owning a live B2C fantasy sports platform end to end, from game formats like Mini-leagues and Fantasy Betbuilder to a scalable design system and a full Sportsbook integration.
Sole designer on one maintainable platform adapted to 11 live operator brands across European, Latin American, African, and Asian markets, each with its own identity.
Adapted the platform for Brazil's biggest fantasy football product and its passionate user base, mapping onto the brand's own design system.